The Difference in Authenticity
THE DIFFERENCE IN AUTHENTICITY
We have a philosophy when it comes to representing your company: the more authentic, the better. So when Kirkwood/Heavenly asked us to do a lifestyle shoot for them we made sure to bring the models who would enjoy the mountain the most.
The people who probably would've been up there anyways.
We got everybody loaded up at the bottom of the mountain and settled in on our snowmobiles to get us to where we were going. Not sure why we assumed that taking a snowmobile ride would be like riding an old donkey on its last stroll through the woods before retirement, but to our surprise, we discovered that it's more like riding on the back of a Rodeo Horse that just started his first day as an intern. An intern. He's not even SAVING for retirement yet!
The key to getting authentic lifestyle photography is to put your models in real situations, with real people, and let them interact. Make sure your models have been introduced to each other. Point out possible things they can relate on, and maybe start a conversation between them only to walk away and start pointing the camera.
The point of straying away from traditional stock photography is wanting to make an impact on your client's potential consumers. When a potential client sees traditional stock photography, they will very quickly be distracted by the out-of-date editing and the implausible relationship of the people in the photo.
Authentic lifestyle photography instead leaves the client imagining themselves taking the same photo with their friends.
Below is some of our authentic lifestyle photography from our Kirkwood shoot, and some traditional stock photography. Can you spot the difference in what you feel while looking at them?