Evolution of the Midtown Art Walk Design


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We love Artown. As artists and Reno's self proclaimed biggest fans, we can't help but get excited when the month of July roles around. 

One event in particular is near and dear to our hearts. We love the Midtown Art Walk because it showcases the unexpected culture of our beloved city. The event stirs up your senses with a variety of art, food, and live performances and draws you through our unique shops and restaurants to get a glimpse of all the talent our city has to offer. 

We get a bit nostalgic for this event because the logo was created by our very own Liz Mumford and her brother, Jake Anderson. It was hand-drawn by Jake and then digitally modified by Liz who was the Walk's Creative Director for 6 years while working with Living Stones Church. 

The event came around at time where not many events like this existed for our little town. It's an example of how a single event, an art event for that matter, can change the economy of a neighborhood - some would say it was a catalyst in changing what our city is known for.

Every brand goes through an evolution, and this Walk wore a lot of different logos until the our brother and sister duo presented the current one. See below to catch a glimpse of the brand's growth and history. 

 

So keep an eye out for the logo designs while you are out appreciating the art walk! We would love to hear about it if you spot our work about town. Let us know too if you see any other designs that catch your fancy. 

We highly recommend attending this amazing event of Artown. But just in case you must miss it, one other Artown event to check out might be: 

LIVE MUSIC IN THE GARDEN: WHITNEY MYER 
(our very own Liz is playing this one!)

JULY 29 - 6 PM

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Learn more about it's history watch the short Artown documentary featuring the event here.


Mabble Media helps brands engage their consumer so they can build awareness, create conversation, and drive brand consideration. Contact us today for brand consultation and logo design!